As an Account Executive at Allen Hall Public Relations, I have created impactful social media graphics and copy for my client, AAUW of Oregon. My campaigns have highlighted key initiatives such as Celebrating Women Who Influenced 2024, Black History Month, and Women’s History Month.
The client has expressed a strong desire to expand their social media presence and increase audience engagement. To support this goal, our team strategically creates content that not only informs followers about relevant topics, initiatives, and events but also reinforces the brand’s core values. Through our posts, we highlight the organization's commitment to empowering and supporting women, fostering a sense of community, and encouraging meaningful conversations.
My Work
As part of our Women’s History Month campaign in March 2025, I created an engaging and informative post exploring the history and origins of this important celebration.
To begin our Black History Month campaign in February 2025, I created an informative post highlighting the origins and significance of this celebration. The goal was to raise awareness of the contributions African Americans have made to society and to emphasize the ongoing fight for equality and justice.
Our January 2025 campaign celebrated the Women Who Influenced 2024, honoring their impact and contributions. This initiative aimed to inspire our audiences by recognizing influential female figures who continue to shape and motivate the next generation of women.
AAUW of Oregon is dedicated to raising awareness about key social issues that align with its mission. This includes the ongoing crisis of human trafficking. For this post, I put together key facts and statistics to shed light on its prevalence in society while also highlighting essential resources available to support victims.